Aktualisasi Pendampingan Foto Produk Sebagai Media Promosi Online UMKM ‘Jamu Gendong Kiringan' Di Masa Pandemi Covid-19

Abstract

98
PARABELA Jurnal Ilmu Pemerintahan & Politik Lokal
Volume 2 Nomor 2, September 2022
(P-2907-1336) (E-2798-9933)
10.51454/parabela.v2i2.639
Aktualisasi Pendampingan Foto Produk Sebagai Media Promosi
Online UMKM ‘Jamu Gendong Kiringan' Di Masa Pandemi Covid-19
Fadhilah Salsabila Afra, Muhammad Eko Atmojo
Department of Government Studies, Faculty of Social and Political Sciences,
Universitas Muhammadiyah Yogyakarta, email: fadhilahafra34@gmail.com
Department of Government Studies, Faculty of Social and Political Sciences,
Universitas Muhammadiyah Yogyakarta, email: muhammadekoatmojo05@gmail.com
Correspondence email: fadhilahafra34@gmail.com
Received: 26/06/2022. Revised: 04/07/2022. Published: 04/07/2022
Abstract
The purpose of this study is to analyze the policies implemented by the Bantul Regency
Government in conducting online promotion of MSMEs during COVID-19. The presence of
the COVID-19 pandemic has triggered market difficulties for MSMEs, as happened in the
Gendong Kringan Herbal Tourism Village in Bantul Regency, DIY. This study uses a
qualitative descriptive method, with indicators of communication size, resources,
disposition, and bureaucratic structure. Communication is very well established and
coordinated between the parties involved. Communication is carried out by coordinating
several segments such as the photographer community, the Bantul Tourism Office, the Jamu
Gendong Kiran Manager to the community of the Jamu Gendong Kiringan tourist village.
The availability of resources that include human resources, budget, and infrastructure is
sufficient to support product photo shooting activities in the Gendong Kiran Herbal Tourism
Village. the disposition/attitude government is very enthusiastic about introducing these
tourist village destinations. This is evident in terms of the commitment shown by the Bantul
Tourism Office is very high. the bureaucratic structure in product photo assistance activities
is carried out by the division of each task and can be carried out properly.